IN THE REDESIGN OF THE BRAND, WE AIMED TO REFLECT THE GLOBAL NATURE OF TRADE AND ITS INTERCONNECTEDNESS. BY CREATIVELY PLAYING WITH THE LETTER "G" IN THE LOGO, WE TRANSFORMED IT INTO AN ARROW. THIS ARROW SYMBOLIZES FORWARD MOVEMENT AND REPRESENTS THE BRAND'S INNOVATIVE APPROACH.
RAND STRATEGY
DESIGN PROCESS
BRANDING
I Need Global approached our agency to give their existing logo a more modern and youthful appearance. In line with this, we focused on renewing the brand's identity while emphasizing their global vision and forward-looking approach.
Concept and Inspiration
In the redesign of the brand, we aimed to reflect the global nature of trade and interconnectedness. By creatively playing with the letter "G" in the logo, we transformed it into an arrow, symbolizing forward movement and representing the brand's innovative approach. The pattern features circular forms and cyclical motion of arrows, emphasizing the continuity and connectivity of the global trade network. This design encapsulates I Need Global's mission of connecting businesses worldwide.
DESIGN PROCESS
Logo: The redesign of the letter “G” into an arrow shape symbolizes the brand's forward-looking and dynamic nature. Pattern: A pattern was created by forming a circular shape, representing globality, with arrows, symbolizing the continuity and connectivity of the trade network. Color Palette: Blue and white tones were chosen to support the brand's reliable and professional image. Typography: Modern and legible font choices were used to emphasize the brand's young and dynamic identity.
ELEMENTS USED
Business Cards: Business cards that reflect the brand identity with a minimalist and professional design.
Mug Design: Designs featuring the logo and patterns, making the brand visible in everyday life.
Corporate Stationery: A consistent visual language was created for corporate stationery such as letterheads, envelopes, and folders.
Digital Materials: Design elements used in the website, social media visuals, and presentations.
