Lalalife is a brand that embraces nature, healthy living, and well-being, inspired by the abundance of the soil. Ranging from fresh farm produce and cold-pressed olive oils to aromatherapy, self-care kits, and gluten-free bakery delights, its diverse product range unites sustainability and quality. In the design process, unique illustrations were created for each category, visually expressing the brand’s “From Soil to Soul” philosophy. A natural color palette, minimalist typography, and clean compositions built an elegant yet warm identity, while packaging and application visuals were curated to reflect the brand’s deep connection with nature and its harmony with modern living.
BRAND STRATEGY
DESIGN PROCESS
BRANDING
As Lalalife, we designed a brand identity that places naturalness, healthy living, and well-being at its core, inspired by the abundance of the soil. We brought together a wide product range — from fresh farm produce, cold-pressed olive oils, and aromatherapy & personal care sets to gluten-free bakery delights — with a design language that unites sustainability and quality. For each category, we developed unique illustrations to visualize the brand’s “From Soil to Soul” philosophy. A natural color palette, minimalist typography, and clean compositions were combined to create an identity that is both elegant and sincere. Packaging and application visuals were crafted to reflect the brand’s connection with nature and its harmony with modern living.
