BORDERLESS ART BOOK IS AN ORGANIZATION THAT BRINGS ARTISTS TOGETHER FOR WORKSHOPS, NETWORKING, AND COLLABORATIVE PROJECTS.
DESIGN CONCEPT
LOGO DESIGN
CUSTOMER ENGAGEMENT
The visual identity for Borderless Art Book is inspired by the idea of transcending boundaries and fostering creativity. We focused on creating a modern and versatile design that appeals to a diverse range of artists and participants.
The logo design features clear and bold lines with a minimalist approach, symbolizing openness and transparency. The use of horizontal and vertical bars represents the breaking of boundaries and the limitless possibilities within the art world.
Typography: The typography is modern and bold, ensuring readability and a strong visual presence. The alignment of text elements creates a structured yet flexible appearance.
Symbolism: The intersecting lines in the logo symbolize connection, interaction, and the blending of different artistic styles and ideas.
Posters and Announcement Materials:
Posters and announcement materials were designed to be eye-catching and informative. We used a bright and diverse color palette representing variety and creativity, with each color segment symbolizing different aspects of the events and workshops.
COLOR PALETTE & LAYOUT
Color Palette:
A mix of pastel colors was chosen to create a friendly and inviting atmosphere. These colors also help distinguish between various events and information.
Layout:
The layout is clean and organized, making navigation and reading easy. The use of bars and lines derived from the logo creates a consistent visual identity across all materials.
The corporate identity and branding developed for Borderless Art Book effectively capture the essence of an inclusive and dynamic artistic community. The combination of modern design elements and a vibrant color palette creates a visually appealing and memorable brand that effectively communicates the organization’s mission and values.
