DUENDE'S FABRIC TEXTURE IS REFLECTED THROUGH LINEAR AND GEOMETRIC DETAILS, ACCENTUATED BY MODERN LINES.
BRAND STRATEGY
DESIGN PROCESS
BRANDING
Duende is a brand operating in the bedding and home textiles sector, seeking to update their existing logos. They approached our agency with a request to make their logos more modern and innovative. Duende expressed that they liked their current fonts but wanted to enhance them to give their brand a more contemporary and dynamic appearance.
DESIGN PROCESS
In the renewal process, we preserved the unique structure of the font while staying true to Duende's brand and enhanced it with linear and geometric details reflecting the fabric texture. The design features typography supported by modern lines. This approach not only strengthened the brand's position in the textile sector but also provided a more visually appealing identity.
Color Selection:
n the new logo design, shades of blue were used to emphasize the brand's reliable and professional image. This color choice also reflects Duende's fresh and dynamic nature.
FONT USED
The updated logo utilizes the "New Science" font. We worked with its Light, Medium, and Bold Extended varieties. Each letter's linear and geometric structure reinforces the logo's modern and innovative appearance.
WE REDEFINED DUENDE'S BRAND: STRENGTHENING IN THE TEXTILE SECTOR WITH A MODERN, DYNAMIC, AND ATTRACTIVE NEW LOGO DESIGN!
RESULT:
Our logo redesign for Duende modernized and innovated the brand’s visual identity. During this process, we preserved the beloved structure of the existing font and added details to strengthen the brand's position in the industry. The new logo reflects Duende's quality and aesthetics in bedding and home textiles. We designed a youthful, dynamic, and timeless logo.
"We are very pleased with the new logo for Duende. We truly felt the difference working with Holl Graphic, based in İzmir. Thank you for your creativity and attention to detail. The new and modern look of our logo perfectly reflects the spirit of our brand. This new design will further strengthen our position in the textile industry. Thank you once again for your collaboration."
– Uğur Kahraman
Brand Owner
