THIS NEW VISUAL IDENTITY WILL NOT ONLY ELEVATE THE BRAND'S PRESENCE BUT ALSO STRENGTHEN ITS CONNECTION WITH CLIENTS.
BRAND STRATEGY
DESIGN PROCESS
BRANDING
Segra Architecture,
a newly established architecture firm, approached our agency to design a strong and confident visual identity. We have completed the design process, focusing on creating a logo that conveys strength and the feel of bricks, inspired by the firm's initial letter. Segra Mimarlık is now ready to enter the architecture industry with a confident and robust corporate identity.
Design Concept:
While creating Segra Mimarlık's brand identity, our goal was to reflect the firm’s strength and solid stance by giving the logo a powerful and structural feel reminiscent of building blocks. To achieve this, we focused on the company's initial "S" and designed a logo that symbolizes the fundamental building blocks of architecture.
DESIGN PROCESS
Our logo embodies the building block aesthetic that reflects Segra Mimarlık's vision and mission. The "S" letter was designed with a minimalist and modern approach to create a strong and durable structure.
Typography:
A modern and strong typeface was chosen for the letters forming the name Segra Mimarlık. The word "Segra" is written in bold and prominent lettering, while "Mimarlık" is rendered in a thin and elegant style, adding balance to the overall aesthetic of the logo.
Color Palette:
The classic and timeless combination of black and white was selected to emphasize the brand's professionalism and seriousness.
Symbolism:
The logo features a block-like "S" that symbolizes Segra Mimarlık's solid and reliable structure in the field of architecture.
APPLICATION AREAS
The new logo has been applied across all brand touchpoints for Segra Mimarlık, from business cards to the website, social media profiles, and other printed materials. This consistent visual identity provides a professional and cohesive appearance, reinforcing Segra Mimarlık's brand image.
Result
Segra Mimarlık's brand identity resulted in a modern and sophisticated logo that reflects the company's strong and reliable structure. This new visual identity not only elevates the brand's presence but also strengthens its connection with clients.
