EACH DESIGN ELEMENT HAS BEEN CAREFULLY SELECTED AND APPLIED IN LINE WITH THE BRAND'S PHILOSOPHY
MARKA STRATEJİSİ
TASARIM SÜRECİ
MARKALAMA
As a brand offering cosmetic products made with soft, natural ingredients, they requested a corporate identity and packaging design from us. our goal was to create a striking and unique design that reflects the brand's naturality and elegance.
during the design process, we utilized unique patterns created by mixing ink with various foam forms. this method enabled us to establish a distinct and organic visual language for each product. the stains formed by the fusion of ink and foam symbolize soft’s pure and natural content.
DESIGN PROCESS
During the design process, we used unique patterns created by mixing ink with various foam forms. this method allowed us to establish a distinctive and natural visual language for each product. the fusion of ink and foam resulted in organic stains that represent soft’s pure and natural essence.
PACKAGING DESIGN
We used textures derived from ink and foam patterns on the product packaging. these patterns ensure that each package is unique and eye-catching. a minimalist design language was adopted for product labels and boxes, reinforcing soft’s natural and refined image.
VISUAL IDENTITY
Our logo is designed with minimal and modern typography, highlighting the natural composition of the products and the brand’s refined aesthetic. in addition to the logo, surface designs featuring ink and foam patterns emphasize the brand’s commitment to naturality and uniqueness in every aspect.
SOFT, AS A BRAND OFFERING COSMETIC PRODUCTS MADE WITH NATURAL INGREDIENTS, REQUESTED A CORPORATE IDENTITY AND PACKAGING DESIGN FROM US. OUR GOAL WAS TO CREATE A STRIKING AND UNIQUE DESIGN THAT REFLECTS THE BRAND'S NATURALITY AND ELEGANCE.
FINAL
This corporate identity and packaging design created for soft successfully reflects the brand’s natural and elegant character. each design element has been carefully selected and applied in line with the brand’s philosophy.
