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L
O
A
D
I
N
G
,
P
L
E
A
S
E
W
A
I
T
.
.
Visual
Identity
IT
CREATED
A
STRONG
AND
DISTINCTIVE
VISUAL
IDENTITY
THAT
STRENGTHENED
THE
BRAND'S
PRESENCE
AND
INCREASED
ITS
APPEAL.

Tilki Pub

Tilki Pub

Tilki Pub

THE
BRAND
IDENTITY
DEVELOPED
FOR
TİLKİ
PUB
SUCCESSFULLY
REFLECTED
THE
PUB'S
ETHNIC
AND
WARM
ATMOSPHERE.
THE
COMBINATION
OF
A
STYLIZED
FOX,
AN
EARTH-TONED
COLOR
PALETTE,
AND
TRADITIONAL
TYPOGRAPHY
CREATED
A
STRONG
AND
DISTINCTIVE
VISUAL
IDENTITY
THAT
ENHANCED
THE
BRAND'S
PRESENCE
AND
APPEAL.

BRAND STRATEGY
DESIGN PROCESS
BRANDING

Tilki Pub, a new pub set to open, approached our agency requesting a visual identity featuring a fox image. They desired an ethnic feel in both the colors and
overall design language. As a result, we created a distinctive and culturally rich logo that Tilki Pub is now proudly using.

Design Concept:
Our goal was to create a logo that reflects the name "Tilki Pub" while incorporating an ethnic and rustic aesthetic. We focused on achieving this unique visual
identity by blending traditional elements with a modern design approach.

L
o
g
o
D
e
s
i
g
n

Logo:
The logo integrates a stylized fox image within an arch, inviting guests into a warm and culturally rich pub environment.
 
Typography:
The font chosen for "Tilki Pub" strikes a balance between modernity and a slightly traditional feel, complementing the ethnic theme of the logo. The letters
are clean and readable, ensuring that the brand name stands out.
 
Color Palette:
A color palette of earth tones, including shades of green, brown, and beige, was selected to create a natural and warm atmosphere. This palette aligns with
the desired aesthetic of the pub.
 
Symbolism:
The arch in the logo represents a door inviting guests into the welcoming and cultural ambiance of Tilki Pub. The fox, depicted with fine lines and patterns,
enhances the ethnic feel and serves as a memorable brand icon.
 
Application:
The new logo was applied across various brand touchpoints, from signage to menus and promotional materials. This consistent visual identity ensures a
professional and cohesive look, strengthening Tilki Pub's brand image.

THE
BRAND
IDENTITY
DEVELOPED
FOR
TİLKİ
PUB
SUCCESSFULLY
REFLECTED
THE
PUB'S
ETHNIC
AND
WELCOMING
ATMOSPHERE.
THE
COMBINATION
OF
A
STYLIZED
FOX,
AN
EARTH-TONED
COLOR
PALETTE,
AND
TRADITIONAL
TYPOGRAPHY
CREATED
A
STRONG
AND
DISTINCTIVE
VISUAL
IDENTITY
THAT
STRENGTHENED
THE
BRAND'S
PRESENCE
AND
ENHANCED
ITS
APPEAL.

R
E
S
U
L
T

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