THE
BRAND
IDENTITY
DEVELOPED
FOR
TİLKİ
PUB
SUCCESSFULLY
REFLECTED
THE
PUB'S
ETHNIC
AND
WARM
ATMOSPHERE.
THE
COMBINATION
OF
A
STYLIZED
FOX,
AN
EARTH-TONED
COLOR
PALETTE,
AND
TRADITIONAL
TYPOGRAPHY
CREATED
A
STRONG
AND
DISTINCTIVE
VISUAL
IDENTITY
THAT
ENHANCED
THE
BRAND'S
PRESENCE
AND
APPEAL.
BRAND STRATEGY
DESIGN PROCESS
BRANDING
Tilki Pub, a new pub set to open, approached our agency requesting a visual identity featuring a fox image. They desired an ethnic feel in both the colors and
overall design language. As a result, we created a distinctive and culturally rich logo that Tilki Pub is now proudly using.
Design Concept:
Our goal was to create a logo that reflects the name "Tilki Pub" while incorporating an ethnic and rustic aesthetic. We focused on achieving this unique visual
identity by blending traditional elements with a modern design approach.
L
o
g
o
D
e
s
i
g
n
Logo:
The logo integrates a stylized fox image within an arch, inviting guests into a warm and culturally rich pub environment.
Typography:
The font chosen for "Tilki Pub" strikes a balance between modernity and a slightly traditional feel, complementing the ethnic theme of the logo. The letters
are clean and readable, ensuring that the brand name stands out.
Color Palette:
A color palette of earth tones, including shades of green, brown, and beige, was selected to create a natural and warm atmosphere. This palette aligns with
the desired aesthetic of the pub.
Symbolism:
The arch in the logo represents a door inviting guests into the welcoming and cultural ambiance of Tilki Pub. The fox, depicted with fine lines and patterns,
enhances the ethnic feel and serves as a memorable brand icon.
Application:
The new logo was applied across various brand touchpoints, from signage to menus and promotional materials. This consistent visual identity ensures a
professional and cohesive look, strengthening Tilki Pub's brand image.
THE
BRAND
IDENTITY
DEVELOPED
FOR
TİLKİ
PUB
SUCCESSFULLY
REFLECTED
THE
PUB'S
ETHNIC
AND
WELCOMING
ATMOSPHERE.
THE
COMBINATION
OF
A
STYLIZED
FOX,
AN
EARTH-TONED
COLOR
PALETTE,
AND
TRADITIONAL
TYPOGRAPHY
CREATED
A
STRONG
AND
DISTINCTIVE
VISUAL
IDENTITY
THAT
STRENGTHENED
THE
BRAND'S
PRESENCE
AND
ENHANCED
ITS
APPEAL.
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