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Visual Identity

Yaşar University

PROJECT PROCESS

The logo design process began with researching the core values and mission of the faculty. We aimed to incorporate elements that symbolize the blend of traditional and digital art forms. The final logo features a pixel effect design that includes the Turkish abbreviation 'STF' and the English abbreviation 'FAD.' A bright neon green color was chosen to reflect energy, creativity, and a forward-thinking mindset.

Corporate Identity Design:
Building on the logo, we extended the visual identity across various touchpoints. Our corporate identity design includes items such as stationery, business cards, badges, promotional materials, and apparel. Each item was designed with a consistent look and feel to ensure brand cohe

Letterheads and Folders:
Letterheads and folders were designed with a clean and modern layout. Bright green accents and pixel-effect logo elements provide instant recognition and a contemporary look.

Business Cards:
The business cards were designed with a neon green background and contrasting black-and-white text, ensuring readability while maintaining a striking appearance.

Promotional Materials:
Various promotional materials, such as brochures and flyers, incorporate the pixel-effect logo and green color scheme, ensuring visual consistency across all items.

THE VISUAL IDENTITY WE CREATED FOR YAŞAR UNIVERSITY’S FACULTY OF ART AND DESIGN SUCCESSFULLY REFLECTS THE FACULTY’S INNOVATIVE AND CREATIVE SPIRIT. THE MODERN, PIXEL-EFFECT LOGO AND VIBRANT COLOR PALETTE PROVIDE A STRONG AND MEMORABLE BRAND PRESENCE. THIS COMPREHENSIVE IDENTITY SYSTEM IS DESIGNED TO BE VERSATILE AND ADAPTABLE ACROSS VARIOUS APPLICATIONS, REFLECTING THE FACULTY’S COMMITMENT TO A FORWARD-THINKING AND DYNAMIC EDUCATIONAL ENVIRONMENT.