THE NEW DESIGN CAPTURES THE ESSENCE OF LUXURY AND ELEGANCE, POSITIONING ZIYNETRA AS A LEADING NAME IN THE JEWELRY SECTOR.
BRAND STRATEGY
DESIGN PROCESS
BRANDING
Ziynetra Jewelry approached our agency to adapt their existing logos to a more rounded form while maintaining their reputation for elegance and sophistication. In this context, we initiated a rebranding process that reflects the brand’s sense of elegance and luxury while preserving its core elements.
Our design approach was inspired by the elegance found in nature, particularly the lotus flower, which symbolizes purity, beauty, and enlightenment. By integrating the letter 'Z' into a motif inspired by the lotus flower, we created a logo that is harmonious, visually appealing, and aligned with the brand's luxury aesthetics.
Before: The original Ziynetra logo featured a butterfly symbol, which, despite being delicate, did not fully reflect the elegance and sophistication that the brand desired.
After: The redesigned logo introduces a lotus flower motif derived from the letter 'Z.' This new symbol conveys timeless beauty and elegance, aligning perfectly with Ziynetra's brand values. The rounded form of the logo enhances its modern appeal and provides versatility for various applications.
Typography and Color Palette:
Typography: We selected a clean and elegant typeface that complements the refined design of the new logo. The typography enhances readability while exuding elegance and ensuring the brand name stands out.
Color Palette: The color palette was carefully chosen to reflect the brand's luxurious nature. The gold color symbolizes opulence and high quality, while the contrasting black tones add a timeless elegance.
Brand Narrative:
The new Ziynetra logo, appealing to both Turkish and international audiences, tells a story of elegance and sophistication. Every element of the design whispers tales of grandeur and grace, inviting customers into a world of luxury. Drawing inspiration from the delicate circles found in nature—whether in the tender petals of flowers, the spinning marvels of galaxies, or the mesmerizing gazes of eyes—we crafted the Ziynetra logo with minimalist refinement and meticulous care.
Result:
Ziynetra Jewelry's rebranding resulted in a logo that meets and even exceeds the client's expectations. The new design captures the essence of luxury and elegance, positioning Ziynetra as a leading name in the jewelry industry. This project demonstrates our commitment to creating visually striking and meaningful designs that elevate our clients' brands to new heights.
