CAPITAL LETTERS RAISING THE LITTLE ONES.
Design Process
For World Caps Lock Day on 22 October, we imagined the Caps Lock key as a caring parent raising lowercase letters. From a family portrait to the nursery, the high chair and bedtime stories, each scene shows the capital key holding, feeding and reading to its little letters.
Hand-drawn black characters meet realistic 3D keyboard keys and soft, light interiors, creating a visual language that is both witty and warm.
