WE AIMED TO CREATE A MODERN AND IMPACTFUL LOGO DESIGN THAT REFLECTS THE MUSEUM'S VALUES AND HISTORICAL MISSION. DRAWING ON THE INITIAL LETTERS OF İTİKAM, WE DEVELOPED A PATTERN AND LOGO DESIGN THAT COMBINES THE MUSEUM'S HISTORICAL RICHNESS WITH ITS CONTEMPORARY STRUCTURE. THESE DESIGNS SYMBOLIZE BOTH THE MUSEUM'S CONNECTION TO ITS TRADITIONAL ROOTS AND ITS FORWARD-LOOKING MODERN VISION.
BRANDING STRATEGY
DESIGN PROCESS
BRANDING
Izmir Trade and Economics Congress Memorial Museum (İTİKAM) Corporate Identity Design Izmir Trade and Economics Congress Memorial Museum aims to provide visitors with a unique experience by offering significant information about history and economics. Design Process At the start of the project, we aimed to create a modern and impactful logo design that reflects the museum's values and historical mission. Using the initial letters of İTİKAM, we developed a pattern and logo design that harmonizes the museum's historical richness with its contemporary structure. These designs symbolize the museum's commitment to its traditional roots as well as its forward-looking modern vision.
DESIGN PROCESS
In our logo, we stylized the initial letters of İTİKAM to create an interconnected structure. This structure highlights the museum's nature of representing collective knowledge and unity. The use of blue symbolizes trust and professionalism, while the simplicity and modern lines of the design reflect the museum's contemporary structure.
Our corporate identity design provides a cohesive appearance that is reflected in all of the museum’s communication materials. The Fractul Alt font family was chosen as the typeface and used in various weights within the corporate identity. This choice enhanced readability while also providing a modern and professional look.
COMMUNICATION MATERIALS
• Business Cards: Reflect the museum's professional image with a simple and elegant design.
• Envelopes and Letterheads: These materials use the logo and typography in harmony, standing out as a strong part of the corporate identity.
• Brochures and Posters: Materials that promote the museum's historical richness and events, featuring an eye-catching and informative design.
IN OUR LOGO, WE STYLIZED THE INITIAL LETTERS OF İTİKAM TO CREATE AN INTERCONNECTED STRUCTURE. THIS STRUCTURE HIGHLIGHTS THE MUSEUM'S NATURE OF REPRESENTING COLLECTIVE KNOWLEDGE AND UNITY. THE USE OF BLUE SYMBOLIZES TRUST AND PROFESSIONALISM, WHILE THE SIMPLICITY AND MODERN LINES OF THE DESIGN REFLECT THE MUSEUM'S CONTEMPORARY STRUCTURE.
RESULT
The corporate identity we created for the Izmir Trade and Economics Congress Memorial Museum offers a modern and professional appearance that embraces both the museum's past and future. With this project, we have succeeded in further enriching the experience the museum offers its visitors.
